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We're the ones who actually call back.
The people who make the most interesting things often have the hardest time telling the world about them. That is the gap we close.
We can make ads. We can make your short film. We care about solving the problem, finding the real answer, and doing right by the people who hired us. We take on a small number of clients at a time so we can actually give a damn.
Our approach is simple. We investigate before we build. We come in with questions instead of answers. We dig into who you are, what you make, who you serve, where you drink your coffee, and what kind of music is on while you sew pockets onto that dress. The fix might be a brand, a campaign, a website, or a pop-up. We find out together, and that is the point.
The best creative work comes from real understanding. So every job starts with curiosity and ends with something that works.
Boyfriend Solutions is based in Chicago, IL. The two behind the desk are Levi Bethune and Alaina Harkins.
Levi Bethune
Partner & Creative Director
Creative director and strategist with a background in storytelling, creative systems, and solving problems that have no obvious answer. Levi believes the best solutions come from asking better questions.
Alaina Harkins
Partner & Art Director
Alaina brings an intuition and whimsy to the creative process that technology tried to kill ages ago, and is now desperate to replicate. AI could never do what Alaina does.
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Every job is different.
We don't sell packages. We listen, dig in, and build a plan around what you actually need.
Discovery & Research
Before we solve anything, we need to understand it. We dig into who you are, what you make, who cares about it, and what's actually standing in your way.
- >Deep-dive interviews
- >Audience & landscape research
- >Problem definition
- >Opportunity mapping
Brand & Identity
If the work reveals that your identity needs help, we build it, from positioning and voice to visual direction. Only if that is what the problem calls for.
- >Positioning & messaging
- >Visual identity direction
- >Voice & tone development
- >Brand architecture
Creative Strategy
A clear-eyed plan for what to do next. Maybe a campaign, a product pivot, a website, or a conversation with your customers. We follow what the work tells us.
- >Strategic roadmapping
- >Creative direction
- >Content & channel planning
- >Launch frameworks
Creative Consulting
Sometimes you just need someone to think through the problem with you. No deliverables, no decks — just focused, honest thinking about what's in front of you.
- >Working sessions
- >Creative reviews
- >Problem-solving workshops
- >Second opinions
Production & Execution
When the plan calls for making things, we make them. Photography direction, copywriting, design, digital builds, whatever the job needs.
- >Art direction
- >Copywriting & messaging
- >Design & visual production
- >Web & digital builds